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Research papers
Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?
Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys....
Catalogue: Asia Pacific 2023 - Innovation
Authors: Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty
November 22, 2023
Research papers
It's time to talk
In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more...
Catalogue: Insights Festival 2020
Authors: Jeff Haselum, Litthya Burgin
Companies: GSK, InSites Consulting
September 15, 2020
Research papers
Has Amazon met its match?
Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers...
Catalogue: Latin America 2019
Authors: Amishi Takalkar, Luke Orphanides
Company: NAILBITER Inc.
April 7, 2019
Research papers
Alice in customerland
Year 2025: customers are now craving more human care in data driven customer journeys. Envision how augmented research will take up the challenge through an imaginary discussion between a CX researcher and his virtual AI assistant, Alice.
Catalogue: Congress 2017: Visionary
Author: Richard Bordenave
Company: BVA Group
September 4, 2017
Research papers
